If you are a small business owner, you can spend money on promoting your business. Unfortunately, once you’ve budgeted for that memorable commercial signage and your premiere feels lonely, sometimes there isn’t much money left to spend on Google Ads. The good news is that you don’t need to spend a lot to rank high on the Google results page. It’s like Biggie probably would have if he had written his most famous hit song in today’s modern world: “No money, more search results.” Regardless of your budget, you can take advantage of this powerful advertising tool.