Digital marketing is a very hot trend which is going on a lot in 2022 every person is trying to do digital marketing. Digital marketing is a booming career which is trending a lot in todays time.
Everyone wants to do digital marketing because everyone wants to do their business not only offline but also online. with each coming year digital marketing gets more complicated. in addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulation and personalization to name a few
As we look ahead at what come to the new year, we asked the digital marketing experts for the most important strategies they’re employing this year to extend reach boost awareness and maximize revenue.
1. AI in Marketing
digital marketing trend on our list. The world is excited about how the wave of artificial intelligence will take over every aspect of your life in the future. We do not know if the change has already begun. 60% of internet users have interacted with an AI chatbot to resolve queries across multiple apps and websites. Most of the content we consume on our social media platforms is powered by artificial intelligence to keep us active longer! This technology is so amazing that it is expected to be a $190 billion industry by 2025, and digital marketers have an incredible opportunity to take advantage of this high-tech tool.
AI is a complex algorithm that is learned by looking at a large amount of data about a specific domain or topic and learning which patterns work best. AI learning capabilities allow programmers to make efficient changes to outcomes by letting the AI apply the techniques it thinks work best. There are several examples where AI has never thought of activities like writing content for JP Morgan and Chase. They adopted an AI-powered system AI can fulfill many functions and act as an extension for any digital marketer who knows how to use it. It is inexpensive, accurate and extremely effective. With so many large companies embracing these tools, every team needs to have a plan to integrate AI into their toolset.
A world in our world is what is commonly called the metaverse. The Metaverse is currently owned by Meta (Facebook). The idea of a digital space where virtual and augmented realities co-exist to create a universal experience is novel and potentially untapped. A digital avatar of yourself in a futuristic world where you can perform all sorts of actions seems to have a lot to do with gaming. So how will this become a digital marketing trend in 2022? Metaverse enabled social commerce with a network of virtual realities/universes where space exists almost everywhere. Well, digital marketers have found an opportunity for their brands to fill this space and create a whole new digital marketing medium. Although we have not yet reached the golden age of marketing in this field, the potential is immense! A world in our world is what is commonly called the metaverse. The Metaverse is currently owned by Meta (Facebook). The idea of a digital space where virtual and augmented realities co-exist to create a universal experience is novel and potentially untapped. A digital avatar of yourself in a futuristic world where you can perform all sorts of actions seems to have a lot to do with gaming. So how will this become a digital marketing trend in 2022? Metaverse enabled social commerce with a network of virtual realities/universes where space exists almost everywhere. Well, digital marketers have found an opportunity for their brands to fill this space and create a whole new digital marketing medium. Although we have not yet reached the golden days of marketing in this area, the potential is immense!
3. Voice Search Optimization
According to a voice search study, they found that 55% of teens use voice search every day. This massive generational adoption shows just how popular voice search will be in the future There are a number of reasons why voice search, a feature we all got with our smartphones around 2014, is getting a big boost this year. First, the growing acceptance of smart speakers. 20% of households have purchased a smart speaker like Amazon Alexa or Google Home. The introduction of devices controlled entirely by voice search is an important indicator of how accustomed people have become to this new behavior. Second, Google claims to have achieved 95% accuracy with its voice search. With increased search precision, the usability of voice search has skyrocketed. Now, with greater precision to match what you want and the ease of using your voice to get results, the process is personalized and engaging. Third, it is predicted that by 2022, 50% of all online purchases will be made through voice results. This is a massive $40 billion opportunity for digital marketers. With so many growth factors signaling the rise of voice search, preparing your website for voice search will be very important in the future. During our research, we came across a guide from In this article, you will learn how to optimize your website for voice search in 7 easy steps.
4. Automated & Personalised Email Marketing
As the name suggests, automated email marketing automatically sends emails to your customers based on triggers or times you set. Email has always been the most trusted channel for digital marketing. Promotional emails are a great way to reach your customers and let them know what your business has accomplished or if a sale is in the works. However, due to overuse of mass email tactics, most people stop responding to promotional emails. Personalized emails are a great way to capture the attention of your customers and create a much more engaged customer base. According to an investigation by You are 6x more likely to get a click from an email than a tweet Adding a call-to-action button to your emails instead of just a text link can lead to a 28% increase in click-through rate 78% of marketers have seen an increase in engagement (including CTR) in the last 12 months It is important for any business to make their customers feel special. Personalized emails do exactly that, giving the customer the experience that the company is more than an imaginary entity, but a collective of people just like them. One of the best examples of automated email marketing would be: EasyJet: EasyJet had launched an email campaign using customer data to tell each customer their individual story. The email campaign used customers’ travel history with the airline to create personalized stories that suggested and recommended where to travel next. 12.5 million personalized emails were sent, with a 25% higher CTC than non-personalized emails
5. Video Marketing
Video marketing is also one of the top digital marketing trends in 2022 and is expected to be on top in the next few years. Here are some stats that show just how important adding video is to your current list of digital marketing trends.
• 72% of businesses say that video has improved their conversion rate • 70% of consumers say they have shared brand videos • 52% of consumers say that watching product videos makes them feel more confident when making purchase decisions online. • Video content is 50 times more likely to engage users than plain text. One of the problems that marketers have faced in recent years has been the presentation of long texts on mobile screens, as it becomes too difficult and tedious for users to read them. However, a video can represent the same information much better, regardless of the device. Depending on whether your website has video or not, it is 50 times more likely to generate organic search results than
just text. Why did this happened? Because people find video content more engaging, Google places these sites in the top results. But producing one video at a time is not enough. You need to make sure you are aware of current video marketing trends, some of which are listed below:
• Live streaming on mobile
• short form videos
• User Generated Video Content
• Online training courses and instructional videos
• video advertising
• Interactive AR content
• Shoppable Video
• virtual events
6. Influencer Marketing
Influencer marketing is more word of mouth marketing that aims to leverage a key leader or personality to amplify the brand in the market. Influencers can be famous celebrities or YouTubers, Instagrammers with large followings who can help spread brand or business awareness through social media. Here are some of the highlights of influencer marketing
• The influencer marketing industry is expected to grow to around $13.8 billion by 2021
• In 2019, more than 240 new agencies and influencer platforms dedicated to influencer marketing were created
• The majority (59%) admit to having a budget dedicated to content marketing, and 75% of them now intend to allocate a budget to influencer marketing in 2021
• 90% of respondents believe that influencer marketing is an effective form of marketing Influencer marketing could be the next big thing!
One of the best examples of influencer marketing has to be Adidas. It is one of the most popular brands that uses influencer marketing to promote their products. He met with influencers to increase his reach on Instagram and various social media platforms.
They wanted to focus on young people, so they launched an Instagram influencer marketing campaign that worked wonders for them, as 70% of Instagram users are under 35 years old. They had worked with influencers like Selena Gomez and Iga Wysocka and launched #MyNeoShoot. Through this campaign, they were able to attract 12,000 contest entries. In addition, her hashtag received a large number of mentions and her Instagram account followers increased by 41,000 as a result of this campaign. As for sales, they increased their sales by 24% while Nike’s sales suffered a drop of 9.1%.
7. Social Media Stories
In 2013, Snapchat introduced a “Stories” snapshot with a 24-hour lifespan that users could even share with their friends. Later in 2016, Instagram launched My Stories which was the first platform to adopt Snapchat success stories
Using micro-videos, content, and images really helps leverage real-time branding, which is a great way to increase engagement with audiences who notice the authenticity of your brand. Brands should consider having appropriate calls to action that create a genuine connection with the audience.
Here are some of the benefits of social media stories:
• Take advantage of Snapchat geofilters
• increased engagement
• Increased website traffic
• Constant interaction with subscribers.
• Increased brand awareness
• Ways to reach the younger generation
Here are some ways brands can post stories:
• Take advantage of Snapchat geofilters
• Add location tags
• Use polls in Instagram stories
• Add links to social media stories
• Try live video when creating stories
• Invite subscribers to discover more with clear CTAs
Stories aren’t the only powerful components of social media. There is much more than that. We highly recommend that you take social media marketing seriously to up your game.
8. Strategic Marketing Transformation
When you read about emerging trends in an article like this, it’s very easy to believe that you can be successful in marketing by following a list of best practices and making sure you’re using the latest techniques and technologies.
Marketing activity is increasingly complex. For companies to thrive in 2021, they must think beyond what they do and connect everything to the why of the company as a whole. Your marketing goals should align with your overall business goals.
Strategic is the term used to describe the process by which a business operating without a strategic marketing plan evolves by changing its core business processes and procedures.
Undertaking a marketing transformation can help companies improve customer service and experience, increase brand awareness and reputation, and ultimately increase sales and profits.
Companies achieve these benefits through a combination of data collection, use of modern technology, building customer relationships and engaging with customers online, publishing quality content, and improving their online presence. All of these things are part of the underlying strategy that affects every department and employee in the company, not just marketers.
Your strategic marketing plan defines your goals and determines the marketing tactics you’ll use to reach your customers, including content marketing, SEO, email marketing, social media, advertising, and offline marketing. A plan is then drawn up to determine how each part of the organization will engage in these tactics.
Simply put, marketing strategy is no longer the sole responsibility of the chief marketing officer or CMO. Strategic Marketing Transformation recognizes this and ensures that the brand, corporate reputation, customer relationships and overall customer experience are taken into account in all business activities
Chatbots are considered to be one of the top digital marketing trends of 2022. It is designed to communicate with customers using text or audio methods.
Businesses can use chatbots to interact with customers. Since many users visit the site at the same time, it is beneficial to have technology that can serve hundreds of users at a time. The benefits of chatbots are 24/7 customer service, instant responses to queries, and answers to simple questions.
63% of people prefer messaging to chatbots to communicate with companies or brands. This virtual support provides excellent customer service, meaning a business gets rid of repetitive tasks and can focus on important work.
Starbucks has introduced a chatbot that works through the MyBarista app, where you can order by audible message through Amazon Alexa or via messaging. Another amazing example of chatbot systems is the recently launched LaMDA project by Google. It will revolutionize the next generations of chatbot systems. Here’s some further reading on everything you need to know In addition to allowing customers to stay comfortably at
home until their coffee is ready, the chatbot notifies the customer when the order is ready to be picked up, the chatbot also allows payments and tips
10. Quora Marketing
Quora has always been seen as a question and answer platform with very limited monetization or advertising opportunities. But pundits like Neil Patel write long responses to gain a foothold in the public. This platform has become a Google favorite of late, and digital marketers need to integrate an overall strategy around Quora in 2022.
The beauty of Quora marketing is that it’s done by individuals. People are trusted more than a brand because the interaction has a human touch and the audience feels like they are talking to a different person. This personal connection is what makes Quora a huge trend to follow in 2022 as audiences grow weary of hearing mass marketing from brands. People who answer people’s real questions make marketing more authentic and trustworthy